Privacy Policy
Effective date: May 2026
1. Who we are
This website, terumimorita.com, is operated by Terumi Morita (森田 光海), a Japanese chef and food-history author based in Ho Chi Minh City. Questions or requests about this policy can be sent to [email protected].
2. Information we collect
We collect the following categories of information:
- Email address — when you subscribe to the newsletter via Substack. Substack collects and stores your email under their own privacy policy.
- Analytics data — page views, referral sources, and interaction patterns collected by Vercel Analytics. This data is anonymised and does not contain personally identifiable information.
- Contact form submissions — name and email if you contact us directly.
- Purchase data — if you purchase a digital product, payment information is handled by the respective payment processor (Lemon Squeezy or similar). We receive only order confirmation and email address.
3. How we use your information
- To send the newsletter (Substack) — only to subscribers who opted in.
- To improve the site based on aggregated analytics.
- To respond to contact enquiries.
- To deliver purchased digital products (PDFs, audio files).
- We do not sell your data to third parties.
4. Cookies and tracking
This site uses Vercel Analytics, which operates without requiring cookies for its core analytics functionality. We do not set advertising or tracking cookies. Third-party services embedded on this site (Substack subscribe widgets, Amazon affiliate links) may set their own cookies subject to their own policies.
5. Newsletter — Substack
The newsletter is delivered via Substack. When you subscribe, your email is stored by Substack subject to Substack's Privacy Policy. You can unsubscribe at any time via the link in any newsletter email, or by managing your subscription at Substack.
Paid subscribers provide payment information to Substack directly. We do not receive or store credit card details.
6. Affiliate links
This site participates in the Amazon Associates Program. Some links on this site are affiliate links. When you click an affiliate link and make a purchase, we may earn a small commission at no additional cost to you. This does not affect editorial decisions. See our Affiliate Disclosure for full details.
7. Digital products
PDF guides and audio downloads purchased through this site are delivered via secure download links. Purchase and payment processing are handled by Lemon Squeezy or a comparable payment processor acting as Merchant of Record. Their privacy policies govern the processing of your payment information.
8. Third-party services
- Vercel — hosting and analytics. See Vercel Privacy Policy.
- Substack — newsletter delivery. See Substack Privacy Policy.
- Amazon — affiliate links. See Amazon Privacy Notice.
- Lemon Squeezy (or equivalent) — digital product payment processing.
9. Data retention and your rights
Newsletter subscriber data is retained by Substack and subject to their retention policies. Analytics data is aggregated and not individually identifiable. You may request deletion of any personal data held by contacting us at [email protected].
If you are in the European Economic Area, you have rights under GDPR including: the right to access, correct, or delete your data; the right to object to processing; the right to data portability. To exercise these rights, contact us directly.
To unsubscribe from the newsletter, use the unsubscribe link in any email or manage your subscription through Substack.
10. Changes to this policy
We may update this policy occasionally. The effective date at the top of this page will reflect the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.
11. Contact
For any privacy-related questions or requests: [email protected]